Starbucks is offering to pay tuition fees for UK staff wanting to get a degree from a US university.
The coffee chain is to provide the cost of university as an employee incentive in the UK, for courses taught online by Arizona State University. A similar scheme in the US has enrolled 18,000 staff - and the UK will begin with an initial 100 places, with the promise to expand if there is demand. A spokeswoman said staff were asked about "what matters most to them”. "And many expressed how difficult the financial strains can be to obtain a university degree," she added.
It will also be seen as a way of attracting and retaining staff, following warnings that coffee outlets could face recruitment problems after Brexit. The Pret A Manger coffee and sandwich chain has said that only one in 50 applicants for its jobs is British, raising concerns about staffing if there are fewer workers available from the EU. Starbucks is offering to pay tuition fees for staff while they carry on working for the firm.
The incentive is available for employees at all grades, as long they have worked for the firm for three months and do not already have an undergraduate degree. They would study part-time, outside of working hours, from October 2019 and have a choice of about 40 degree subjects, including economics, information technology, political science and accounting.
在英國，星巴克為有志於繼續大學教育的員工買單。
為鼓勵員工繼續教育，星巴克將為所有完成亞利桑那州立大學在線課程的員工支付學費。在美國，星巴克已經支付了18000名員工的學費；在英國，星巴克計劃先負擔100名學生的費用，如果有更大的需求，他們將隨時擴充名額。星巴克發言人表示，公司曾做過調查，希望瞭解員工最迫切的訴求。她說，很多員工表示“大學學費之高昂令他們望而卻步”。
星巴克此舉也被視為是招攬更多員工、留住員工的辦法，以儘量減少脫歐可能帶來的衝擊。咖啡三明治連鎖企業Pret A Manger表示，提交申請的員工中只有2%是英國籍，企業因此擔心如果無法招到足夠的歐盟國家員工，可能出現人手不足的情況。因此，星巴克才提出了員工半工半讀，公司支付學費的政策。
這項政策適用於員工申請各個學級的專業，只要他們在星巴克工作滿3個月並此前沒有學士學位。星巴克允許員工從2019年10月起半工半讀，利用下班時間攻讀學位，可選專業從經濟、信息技術、政治科學、會計等達40餘個。
單詞註釋
tuition fee 學費
initial 最初、首次
incentive 動機、刺激
enroll 登記、使加入
strain 負擔
recruitment 補充、招募
Brexit 英國脫歐
applicant 申請人、申請者
available 可獲得的、有空的
句式分析
1. （1）It will also be seen as a way of attracting and retaining staff, （2）following warnings that （3）coffee outlets could face recruitment problems after Brexit.
（1）It……staff：主句，表明公司支付學費的初衷；
（2）following……that：現在分詞作伴隨，表明這項政策的背景——擔憂人手不夠；
（3）coffee……Brexit：
2. （1）The Pret A Manger coffee and sandwich chain has said that only one in 50 applicants for its jobs is British, （2）raising concerns about staffing （3）if there are fewer workers available from the EU.
（1）The……British：主句，表明連鎖餐飲的表明的擔憂；
（2）raising……staffing：現在分詞作結果狀語，表明英籍員工缺乏引發的擔憂；
（3）if……the EU：表假設，表明其所憂慮的具體內容；
簡說：星爸爸的光輝形象
從進入中國市場伊始，星巴克就成功塑造了“高端、洋範兒”的形象，使得很多人去星巴克買的不僅僅是一杯咖啡，更是一種文化氛圍。如今隨著大眾對於“企業社會責任CSR”的重視，越來越多的企業開始重視其社會形象，星巴克便是其中一員。其實這與星巴克的前總裁霍華德·舒爾茨分不開——舒爾茨生於一個貧寒的工人家庭，年幼的經歷讓他充分了解社會“施以援手”對於一些困難孩子是如何重要。因此，星巴克一直都是培養員工、承擔企業社會責任的標杆企業。
作者：雅思小倫哥
鏈接：https://zhuanlan.zhihu.com/p/61544452
來源：博珂英華（微信公眾號）
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