2017數據分析,蘋果調整微信費也是有苦衷?

移動互聯網 蘋果公司 微信 微軟 陳大輝觀察 2017-06-20

背景:

最近蘋果股價調整和收微信等過路費的情況十分熱鬧,有網友問蘋果為何如此?但是作為理性的IT工作者,我們不妨從國外的一個數據圖來分析,2017年,蘋果到底是怎麼了?

操作系統數據分析

2017數據分析,蘋果調整微信費也是有苦衷?

圖片來源:

https://www.whatech.com/mobile-apps/blog/267836-apple-vs-android-a-comparative-study-2017

(看圖說話,數據來自國外專業網站,本人只做數據分析)

上面這個圖表顯示從2012到2017,主要的幾種操作系統的趨勢走向。從數量來看,其中蘋果的IOS/MAC增長緩慢,而安卓則突飛猛進。

IOS/MAC在2012年用戶量就低於安卓,裝機量在1.5億臺到3億臺之間,在2017年增長到4.5億到6億臺之間。就是說5年時間,增長了3億臺,平均每年增長0.6億臺,看增長曲線,非常平穩,但是幅度不大。

安卓在2012年就有4.5億臺,然後到2017年增長到了15億臺,5年時間增長了3倍多,平均每年漲2億臺,一共增加了10億臺。其中2012年到2013年,增長迅猛,直接從4.5億臺翻倍到9億臺。

非智能手機系統從2012年的12億臺跌倒了2017的4.5億臺以下,就是5年時間縮小了一半多。在2017年,智能手機減少的8.5億臺的數量,低於安卓增加的10億和蘋果增加的3億臺,這就是說智能手機擴大了手機用戶的數量,約增加了4.5億臺。

微軟系統從2012年的3億臺增加到2017年的6億臺,5年增加了一倍。遠低於蘋果和安卓約3倍的增加量。黑莓的系統數量與幾個巨頭相比,就低的可憐,一直保持平穩。

總來的來說,數量上來說,安卓增長已經是蘋果的兩倍多,15億比6億。其實,5年間,蘋果和安卓都翻了3倍,但是從2012年起,蘋果就比安卓少了約2億,同樣的翻倍比率,但是相差的絕對值,就差的驚人。最後,我們看到安卓和蘋果兩個移動類的數量之和,比微軟的所有系統多3倍。

陳大輝點評,由此圖可見:

微軟的數量已經被安卓和蘋果遠遠的甩在後面。而近期有新聞說蘋果的股價有調整 並強收微信等軟件過路費,確實有說不出來的苦衷。我們猜測可能是蘋果智增長緩慢的原因。但是蘋果雖然絕對數量少,但是增長倍數還是給安卓差不多的,可以推斷,蘋果的用戶在逐步減少,但是用戶群還是比較穩定的,這個市場也是微信等國內巨頭無法放棄的。

小夥伴看了我的數據分析,有什麼話要說?

(原創,轉載請註明來自陳大輝觀察)

(附帶本人英文翻譯)

2017 data analysis Apple adjust WeChat fee is also a bitter reason?

Background:

Apple's recent stock price adjustment and the fee with WeChat is attractive. There are some friends asked me why Apple so? But as a professional IT worker, I may wish to analyze from a foreign data, in 2017, in the end what happened for Apple?

The above chart shows the trend of several major operating systems from 2012 to 2017. Only from the number point of view, which Apple's IOS / MAC growth is slow, and Andrews is a dramatically increase.

IOS / MAC in 2012, the number of users is lower than Android, installed capacity from the 150 million to 300 million units, increased to between 450 million to 600 million units in 2017. In 5 years, an increase of 300 million units, an average annual growth of 60 million units, to see the growth curve, very smooth, but the magnitude is not.

Android in 2012 there are 450 million units, and then in 2017 to 1.5 billion units, 5 years increased by more than 3 times, an average of 200 million units per year, a total increase of 1 billion units. From 2012 to 2013, the rapid growth, directly from 450 million double to 900 million units.

Non-smart phone system from 2012 1.2 billion units fell 2017 of the 450 million units, reduce more than half in 5 years. In 2017, the number of smart phones reduce the number of 850 million units, lower than Android increased 1 billion and Apple increased 300 million units, which means that smart phones to expand the number of mobile phone users, an increase of about 450 million units.

Microsoft systems increased from 300 million units in 2012 to 600 million units in 2017, doubling in five years. Much lower than Apple and Andrews about 3 times the amount of increase. The number of BlackBerry system compared with those several giants, has remained stable poor amount.

To sum up, in total number, Android growth is more than twice the apple, 1.5 billion VS 600 million. In fact, five years, Apple and Android have turned three times, but from 2012 onwards, Apple is less than Andrews about 200 million, the same doubling ratio, but the difference between the absolute value. Finally, we see the sum of the two mobile classes in Android and Apple, three times more than all Microsoft systems.

Chen Dahui reviews:

The number of Microsoft has been Android and Apple far away in the back. There is news that the recent Apple's stock price adjustment and the recent strong collection of WeChat and related Apps’ fee from Apple. We guess may be the reason for the slow growth of apples. Compare to Android, Apple is an absolute number of small, but the growth factor or to Android almost, you can infer that Apple's users in the gradual reduction, but the user group is still relatively stable, this market is also a WeChat and other domestic giants cannot give up.

Look at my data analysis, How about your opinion?

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