中國網浪潮資訊 “中國製造2025”遭遇“互聯網+”，會有什麼樣的化學反應？日前，記者在跟隨“暢行中國·‘中國製造2025’”採訪團採訪時瞭解到，浙江電商平臺網易嚴選成為“互聯網+”助力中國製造轉型升級的典型案例。
CNCAO NEWS What chemical reaction will happen when “Made in China 2025” meets “ Internet Plus”? Recently, the reporter knows during their interview following the interview team of “Free Walk in China . ‘Made in China 2025’ ” that Zhejiang E-commerce Platform Netease Yanxuan is the typical case of “Internet Plus” promoting China’s Manufacturing Transformation and Upgrading.
“廣東陽江的一家剪刀生產企業，之前給德國一家企業做代工，100%為出口訂單。現在這家企業在網易嚴選推出了兩款剪刀產品，價格在10至20元，雖然是相同的工藝和用料，卻只是之前代工的德國產品的十分之一。目前這兩款剪刀銷量非常火爆，已經賣出3萬多把……”網易嚴選公關總監朱豔瑩在接受“暢行中國·‘中國製造2025’”採訪團採訪時表示，網易嚴選篩選了一批來自國際一線品牌製造商的商品，按照中國消費者生活需求重新改良設計，最後以低於大品牌的定價銷售給消費者。
“A Scissors producer enterprise in Guangdong Dongyang did Original Brand Manufacture for a Germany enterprise, and 100% of its order was export order. Now the enterprise produces two kinds of scissors on Netease Yanxuan. Although it's the same process and materials as before, the price is in 10 to 20 yuan which is only 10% of Germany Original Brand Manufacture products. Now the two kinds of scissors are selling very well and have sold more than 30 thousand... " Netease Yanxuan Chief Public-relation Officer Zhu Yanying said when interviewed by the interview team of “Free Walk in China . ‘Made in China 2025’ ”, Netease Yanxuan selects a batch of goods from international first-line brand manufacturers, improve and redesign the products according to the Chinese consumer life demand and finally sales them to consumers in lower price than the big brand.
趙乃澄 攝
Photo by Zhao Naicheng
據瞭解，中國製造在很多領域領先全球，在設計、人才、設備、技術各方面都達到一流水準。然而，近年來，隨著中國勞動力成本不斷上升，中國製造以低成本勞動力為核心競爭力的優勢正在喪失，不少傳統制造業企業面臨產能閒置、訂單流失、轉型碰壁等困境。
It is known that “Made in China” leads the world in many fields and design, talent, equipment and technology achieve First-class level. However, with China's labor costs rising, the core competitive advantage-low labor costs of “Made in China” is losing in recent years. Many traditional manufacturing enterprises are facing the difficulties of Spare Capacity, Loss of Orders and transformation meeting the wall, etc.
同時，中國新興中產階級不斷壯大，帶來了消費升級，也讓中國傳統制造業面臨轉型風口。此時，“互聯網+”為中國傳統制造業指明瞭一條新的發展之路。
At the same time, the constantly growth of China's new middle class leads to traditional manufacturing in China facing the situation of transformation. At the time, "Internet Plus" points out a new development path for China's traditional manufacturing industry.
朱豔瑩認為，“互聯網+”能夠給中國製造業提供的，除了便捷的渠道，還有服務。據介紹，網易嚴選還依託網易的大數據和互聯網技術優勢，幫助製造業企業優化產品，實現產業升級；同時，網易嚴選不僅為供應商提供至少3年的長期合作，還設有專項基金，為所有合作供應商支付壓款利息。
Zhu Yanying thinks that “Internet Plus” can provide not only convenient channels but also services for China's manufacturing industry. According to introduction, Netease Yanxuan relies on Netease's big data and Internet technology advantage to help manufacturing enterprises optimize their products and upgrade their industries; At the same time, Netease Yanxuan not only provides at least 3 years of long-term cooperation for suppliers but also has a special fund for all cooperation supplier to pay interest.
趙乃澄 攝
Photo by Zhao Naicheng
網易嚴選於2016年4月正式上線，成為中國首家ODM（原始設計製造商，Original Design Manufacturer）模式電商；自上線以來獲得良好的業績增長，被多家媒體評為“2016年最具創造力和潛力的電商品牌，目前已發展出廚衛、食品、母嬰等9大品類5000多種商品。
Netease Yanxuan was officially launched in April 2016 and became the first Original Design Manufacturer (ODM) E-commerce company in China. Netease Yanxuan has obtained good earnings growth since it launched. It is awarded as"The most creative and potential Electric Goods Brand in 2016” by various media. Now Netease Yanxuan has developed more than 5000 kinds of products including 9 major categories of hutch defends, food, maternal and child supplies and so on.
據悉，網易嚴選團隊對於工廠貨品有著嚴格的挑選標準。據介紹，所有商品必須通過SGS等全球權威檢驗機構檢測，才能上架。
It is reported that the Netease Yanxuan team has a strict selection criteria for factory goods. According to the introduction, all goods must be tested by the Global Inspection Authorities such as SGS before put on the shelves.
此前，中國工信部部長苗圩表示，“中國製造2025”戰略必須與“互聯網+”緊密結合，要將工業企業和互聯網企業各自的優勢發揮出來。
Previously, Minister of China's Ministry of Industry and Information Technology Miao Wei said that "Made in China 2025" Initiative must be closely integrated with the "Internet Plus" and the advantages of industrial enterprises and Internet enterprises should be brought into play.
（中國網記者 楊雲寒 見習記者 張雲鬆 報道 陳萍萍/譯）