外貿技巧：外貿銷售沒啥起色，好吧，是時候主動出擊招徠客戶啦！
銷售沒啥起色，好吧，是時候主動出擊招徠客戶啦！一封有內涵的促銷郵件怎麼能少。什麼？你還沒有準備好郵件，不知道從何入手？快來看看給你準備的促銷郵件寫作要點吧！
銷售沒啥起色，好吧，是時候主動出擊招徠客戶啦！一封有內涵的促銷郵件怎麼能少。什麼？你還沒有準備好郵件，不知道從何入手？快來看看給你準備的促銷郵件寫作要點吧！
1
第一步：有力的標題
The first step: a powerful title
促銷信都是“不請自來”，所以開頭一定要有吸引力和誘惑力。一個能戳中客戶“痛處”的標題能增加客戶點擊你郵件的機率。對此，你可以嘗試：“產品+賣點”的標題格式吸引客戶注意。來看看下面幾個標題：
Promotional email is “unsolicited”, so the title must be attractive and seductive. A title that points to “pain points” can increase the rate of customer’s clicking on your mail. In this regard, you can try: the title format of “product + selling point” can attract customers’ attention. Look at the following titles:
1） The most COMPETITIVE PRICE for Automatic Pressure Cooker ---COMPANY NAME
2） BIG DISCOUNT for DIWALI---COMPANY NAME
或者在標題中顯示你的一個比較有名的合作客戶名稱，當然，前提是你們之間沒有任何保密協議或者客戶不反對你對外公開與他的合作關係:
Or show one of your more well-known cooperated customers name in the title, of course, the premise is that you do not have any confidentiality agreement with the customers or he does not object the public relations of cooperation:
3）** Brand (Your cooperated customer with Famous Brand) Trusted LED Light Manufacturer--** COMPANY NAME
又或者你可以將價格插入到標題中去，但前提是你的價格有足夠的優勢：
Or you can put the price in the title, but the price must be competitive enough:
4）**USD! High Quality Fan!
2
銷售沒啥起色，好吧，是時候主動出擊招徠客戶啦！一封有內涵的促銷郵件怎麼能少。什麼？你還沒有準備好郵件，不知道從何入手？快來看看給你準備的促銷郵件寫作要點吧！
1
第一步：有力的標題
The first step: a powerful title
促銷信都是“不請自來”，所以開頭一定要有吸引力和誘惑力。一個能戳中客戶“痛處”的標題能增加客戶點擊你郵件的機率。對此，你可以嘗試：“產品+賣點”的標題格式吸引客戶注意。來看看下面幾個標題：
Promotional email is “unsolicited”, so the title must be attractive and seductive. A title that points to “pain points” can increase the rate of customer’s clicking on your mail. In this regard, you can try: the title format of “product + selling point” can attract customers’ attention. Look at the following titles:
1） The most COMPETITIVE PRICE for Automatic Pressure Cooker ---COMPANY NAME
2） BIG DISCOUNT for DIWALI---COMPANY NAME
或者在標題中顯示你的一個比較有名的合作客戶名稱，當然，前提是你們之間沒有任何保密協議或者客戶不反對你對外公開與他的合作關係:
Or show one of your more well-known cooperated customers name in the title, of course, the premise is that you do not have any confidentiality agreement with the customers or he does not object the public relations of cooperation:
3）** Brand (Your cooperated customer with Famous Brand) Trusted LED Light Manufacturer--** COMPANY NAME
又或者你可以將價格插入到標題中去，但前提是你的價格有足夠的優勢：
Or you can put the price in the title, but the price must be competitive enough:
4）**USD! High Quality Fan!
2
第二步：極具競爭力的產品賣點和促銷優惠
The second step: highly competitive product selling point and promotional offers
一旦抓住了讀者的注意力，就該趁熱打鐵勸服他們買自己的產品。既然是促銷產品，就要寫出這款產品的優勢還有此次促銷的力度。在產品介紹中，要突出重點，一味的光說“最好”、“最新”並沒什麼實際意義的，一定要說出你和同行對手相比最實質性的出彩的地方。另外就是寫出本次促銷能給客戶帶來的好處。
Once caught the attention of the reader, striking while the iron is hot,you should persuade them to buy your products. Since it is a promotional product, the advantages of this product and the intensity of the promotion should be shown. In product introduction, instead of stating “the best” “the latest”, you ought to stress a focal point and the most attractive aspect comparing with peers. In addition, what benefits that customers can obtain also should be shown in emails.
This **(product name/model no.)is the most hot-sell one in the Indian market with automatic control panel, 100% new plastic and high quality 304 grade stainless steel for the blade, which can cut fruits into small pieces to make fresh juice.
It is 10% off if place order within this week for the DIWALI selling. Price will remain the same after this period.
3
銷售沒啥起色，好吧，是時候主動出擊招徠客戶啦！一封有內涵的促銷郵件怎麼能少。什麼？你還沒有準備好郵件，不知道從何入手？快來看看給你準備的促銷郵件寫作要點吧！
1
第一步：有力的標題
The first step: a powerful title
促銷信都是“不請自來”，所以開頭一定要有吸引力和誘惑力。一個能戳中客戶“痛處”的標題能增加客戶點擊你郵件的機率。對此，你可以嘗試：“產品+賣點”的標題格式吸引客戶注意。來看看下面幾個標題：
Promotional email is “unsolicited”, so the title must be attractive and seductive. A title that points to “pain points” can increase the rate of customer’s clicking on your mail. In this regard, you can try: the title format of “product + selling point” can attract customers’ attention. Look at the following titles:
1） The most COMPETITIVE PRICE for Automatic Pressure Cooker ---COMPANY NAME
2） BIG DISCOUNT for DIWALI---COMPANY NAME
或者在標題中顯示你的一個比較有名的合作客戶名稱，當然，前提是你們之間沒有任何保密協議或者客戶不反對你對外公開與他的合作關係:
Or show one of your more well-known cooperated customers name in the title, of course, the premise is that you do not have any confidentiality agreement with the customers or he does not object the public relations of cooperation:
3）** Brand (Your cooperated customer with Famous Brand) Trusted LED Light Manufacturer--** COMPANY NAME
又或者你可以將價格插入到標題中去，但前提是你的價格有足夠的優勢：
Or you can put the price in the title, but the price must be competitive enough:
4）**USD! High Quality Fan!
2
第二步：極具競爭力的產品賣點和促銷優惠
The second step: highly competitive product selling point and promotional offers
一旦抓住了讀者的注意力，就該趁熱打鐵勸服他們買自己的產品。既然是促銷產品，就要寫出這款產品的優勢還有此次促銷的力度。在產品介紹中，要突出重點，一味的光說“最好”、“最新”並沒什麼實際意義的，一定要說出你和同行對手相比最實質性的出彩的地方。另外就是寫出本次促銷能給客戶帶來的好處。
Once caught the attention of the reader, striking while the iron is hot,you should persuade them to buy your products. Since it is a promotional product, the advantages of this product and the intensity of the promotion should be shown. In product introduction, instead of stating “the best” “the latest”, you ought to stress a focal point and the most attractive aspect comparing with peers. In addition, what benefits that customers can obtain also should be shown in emails.
This **(product name/model no.)is the most hot-sell one in the Indian market with automatic control panel, 100% new plastic and high quality 304 grade stainless steel for the blade, which can cut fruits into small pieces to make fresh juice.
It is 10% off if place order within this week for the DIWALI selling. Price will remain the same after this period.
3
第三步：增加客戶信心,促進訂單落實
The third step: increase customer confidence, and promote the implementation of orders
通過產品介紹引起讀者的購買慾望後，為了能進一步加強讀者購買的決心，促進合作，你可以說說現在這款產品的銷量還有已經下單的客戶、數量，以增強客戶合作信心。例如：
After arousing purchasing interest for customers through introduction of the product, in order to further strengthen readers’ determination to promote cooperation, you can state the sales of this product now and those customers who had placed orders, so as to increase customer confidence. For example:
Now, we have received 300,000pcs order from customers, among which ** (brand) company has order 20000pcs. Now the production schedule is tight. Hope u can make your decision soon.
促銷信和開發信從理論上來說，具有相同的作用：吸引客戶合作。但從更深一層的層面來說，卻又不盡相同。開發信注重的是客戶開發，發送的對象都是沒有接觸過的客戶，因而在郵件的寫作上更注重公司實力介紹和產品介紹，以此來吸引客戶合作的意願，而促銷信更多的是通過戳中客戶需求，吸引客戶合作意願，發送的對象可以是沒有接觸過的客戶，也可以是已經有聯繫的合作或未合作客戶,在郵件寫作上更注重促銷產品的介紹。
Theoretically, the promotional and development emails have the same effect: to attract customers. But from a deeper level, it is quite different. Development emails focus on customer development and the object is the customers that you never cooperated, therefore what should be emphasized is the company’s strength and product introduction, in order to attract customers to cooperate. Promotional emails focus on finding out the customers’ needs, to attract customers to cooperate, so the objects can be those who you never contact, or you have contacted but non-cooperative customers. What should be emphasized is introduction of promotional products.
無論你發的是哪一開發信還是促銷信，都必須抓住重點，一語中的，才能捕獲訂單！
Whether you send development or promotional emails, you can get orders as long as you seize the key and make a pointed comment!
銷售沒啥起色，好吧，是時候主動出擊招徠客戶啦！一封有內涵的促銷郵件怎麼能少。什麼？你還沒有準備好郵件，不知道從何入手？快來看看給你準備的促銷郵件寫作要點吧！
1
第一步：有力的標題
The first step: a powerful title
促銷信都是“不請自來”，所以開頭一定要有吸引力和誘惑力。一個能戳中客戶“痛處”的標題能增加客戶點擊你郵件的機率。對此，你可以嘗試：“產品+賣點”的標題格式吸引客戶注意。來看看下面幾個標題：
Promotional email is “unsolicited”, so the title must be attractive and seductive. A title that points to “pain points” can increase the rate of customer’s clicking on your mail. In this regard, you can try: the title format of “product + selling point” can attract customers’ attention. Look at the following titles:
1） The most COMPETITIVE PRICE for Automatic Pressure Cooker ---COMPANY NAME
2） BIG DISCOUNT for DIWALI---COMPANY NAME
或者在標題中顯示你的一個比較有名的合作客戶名稱，當然，前提是你們之間沒有任何保密協議或者客戶不反對你對外公開與他的合作關係:
Or show one of your more well-known cooperated customers name in the title, of course, the premise is that you do not have any confidentiality agreement with the customers or he does not object the public relations of cooperation:
3）** Brand (Your cooperated customer with Famous Brand) Trusted LED Light Manufacturer--** COMPANY NAME
又或者你可以將價格插入到標題中去，但前提是你的價格有足夠的優勢：
Or you can put the price in the title, but the price must be competitive enough:
4）**USD! High Quality Fan!
2
第二步：極具競爭力的產品賣點和促銷優惠
The second step: highly competitive product selling point and promotional offers
一旦抓住了讀者的注意力，就該趁熱打鐵勸服他們買自己的產品。既然是促銷產品，就要寫出這款產品的優勢還有此次促銷的力度。在產品介紹中，要突出重點，一味的光說“最好”、“最新”並沒什麼實際意義的，一定要說出你和同行對手相比最實質性的出彩的地方。另外就是寫出本次促銷能給客戶帶來的好處。
Once caught the attention of the reader, striking while the iron is hot,you should persuade them to buy your products. Since it is a promotional product, the advantages of this product and the intensity of the promotion should be shown. In product introduction, instead of stating “the best” “the latest”, you ought to stress a focal point and the most attractive aspect comparing with peers. In addition, what benefits that customers can obtain also should be shown in emails.
This **(product name/model no.)is the most hot-sell one in the Indian market with automatic control panel, 100% new plastic and high quality 304 grade stainless steel for the blade, which can cut fruits into small pieces to make fresh juice.
It is 10% off if place order within this week for the DIWALI selling. Price will remain the same after this period.
3
第三步：增加客戶信心,促進訂單落實
The third step: increase customer confidence, and promote the implementation of orders
通過產品介紹引起讀者的購買慾望後，為了能進一步加強讀者購買的決心，促進合作，你可以說說現在這款產品的銷量還有已經下單的客戶、數量，以增強客戶合作信心。例如：
After arousing purchasing interest for customers through introduction of the product, in order to further strengthen readers’ determination to promote cooperation, you can state the sales of this product now and those customers who had placed orders, so as to increase customer confidence. For example:
Now, we have received 300,000pcs order from customers, among which ** (brand) company has order 20000pcs. Now the production schedule is tight. Hope u can make your decision soon.
促銷信和開發信從理論上來說，具有相同的作用：吸引客戶合作。但從更深一層的層面來說，卻又不盡相同。開發信注重的是客戶開發，發送的對象都是沒有接觸過的客戶，因而在郵件的寫作上更注重公司實力介紹和產品介紹，以此來吸引客戶合作的意願，而促銷信更多的是通過戳中客戶需求，吸引客戶合作意願，發送的對象可以是沒有接觸過的客戶，也可以是已經有聯繫的合作或未合作客戶,在郵件寫作上更注重促銷產品的介紹。
Theoretically, the promotional and development emails have the same effect: to attract customers. But from a deeper level, it is quite different. Development emails focus on customer development and the object is the customers that you never cooperated, therefore what should be emphasized is the company’s strength and product introduction, in order to attract customers to cooperate. Promotional emails focus on finding out the customers’ needs, to attract customers to cooperate, so the objects can be those who you never contact, or you have contacted but non-cooperative customers. What should be emphasized is introduction of promotional products.
無論你發的是哪一開發信還是促銷信，都必須抓住重點，一語中的，才能捕獲訂單！
Whether you send development or promotional emails, you can get orders as long as you seize the key and make a pointed comment!